The sinister side of baby socks? Not the tops, with their fun colors, patterns and even attachments, like dog ears or flowers. Nope, for the real are you kidding me, people reaction, all you have to do is slip the cute socks on your baby’s tiny feet and look at the bottom. Your bundle of joy has been transformed into a baby billboard: CARTER’S! And not just a little logo, either. HUGE. And TWO OF THEM.
Same, of course, for THE CHILDREN’S PLACE!
It’s annoying on so many levels. First of all, it just looks lame. I don’t really like logo clothes to begin with, but the SIZE of these sockvertisements–and their deliberate placement on the usually forward-facing baby feet (think about it: in stroller mode, arm mode, whatever, the bottoms of baby socks get a lot more eyeball time than your basic socks) makes me kinda want to grab a purple Sharpie and color them in. But of course, that’d be crazy.
And who are they really marketing to with these baby-feet-in-your-face ads? Other parents of babies? People–they’re already buying your socks anyway. C’mon. You think a bright sock logo will give you the edge in the fierce baby sock market? Not only are all parents spending a fortune at Carter’s and Baby Gap and all the other onesieporiums, we’re enjoying it! We like buying your strawberry sweatshirts and dancing hula girl monkey shirts. We feel good about you for making them! But the socks?
Now I don’t like you anymore.
Come to think about it, I’m really starting to feel more strongly about those completely-not-needed but sorta cute baby shoes. Wait. Better check the bottoms first.